Les e-ditionslabelvie
Les e-ditionslabelvie
Lisez des eBooks Je demande pardon,
Écrivez VOTRE eBook je suis désolée,
merci, je t'aime
Des eBooks pour
embellir votre vie!
A ce jour 7.000 vies ont été touchées.
Cet article était destiné à faire partie d'un eBook collectif suite à un event organisé par un bloggueur. Le projet étant tombé à l'eau, j'avais envie de vous le partager quand même.
En effet, ce n'est pas tout d'écrire un eBook. Si on veut gagner sa vie, il faut aussi le publier.
Je l'ai écrit en vacances à La Havane, sirotant un mojito à l'Hôtel Nacional!
Elle est pas belle la vie?
Mais avant de commencer :
Vous trouverez dans cet article le processus général du début à la fin, dans les grandes lignes bien sûr.
Des eBooks-tuto sont en préparation sur toute la filière "Publier un eBook sur Internet"
Mais vous connaissez les valeurs des e-ditionsLABELVIE : il sortira quand il sera prêt .
LABELVIE, c'est aussi pour l'équipe et les auteurs. No stress!
Trouver l'idée
Par où commencer sans « raconter toute l’histoire du cigare » ? C’est ce qu’on dit ici à La Havane quand on s’embarque dans une histoire sans fin.
Eh oui, je vous écris cet article du bout du monde. Pas encore avec les euros que j’ai gagnés sur le Web mais j’ai quand même pu m’offrir quelques restaurants : Ici, la vie n’est pas très chère !
Soyons sérieux.
Pour devenir autonome financièrement, (vous savez : Kioysaky, Napoleon Hill, T. Harv Eker, loi d’attraction et compagnie) il fallait que je monte un système d’affaires alliant mes passions et mes compétences du moment. C’est la base !
Et j’ai décidé, oh inconsciente que j’étais, de créer une maison d’édition d’eBooks d’information. Dans le monde du livre-papier, cela s’appelle des guides pratiques.
Pour publier mes propres eBooks et pour aider des auteurs de mon entourage à écrire et éditer les leurs.
Chercher les infos
J’ai commencé à errer sur la toile de sites en blogs. C’est ainsi que je suis arrivée chez Cédric (www.virtuose-marketing.com) et Yvon (www.copywriting-pratique.com). Et là, j’ai découvert le gouffre de mon ignorance !
Heureusement, j’ai aussi découvert l’entraide de la communauté des blogueurs.
Le virus web faisant son effet, j’étais prête à me lancer dans l’aventure et avide d’apprendre comment gagner mon premier euro.
Apprendre, apprendre et encore apprendre
J’ai retroussé mes manches et je me suis mise à engloutir nuit et jour tout ce qui était nécessaire pour y arriver :
La nuit, mes rêves m’apportaient des solutions aux problèmes que j’avais rencontrés le jour. Plus d’une fois, je me suis levée vers 2heures du matin pour tester ces précieuses réponses.
Et puis, il a bien fallu commencer quelque part, à un moment donné.
Action !
L’heure a sonné le jour où Yvon a publié cet article : « Halloween approche : avez-vous un produit prêt à vendre » . Il développait l’idée de créer des produits spécifiques pour toutes les occasions de l’année.
Nous étions le 6 octobre : j’avais maximum 2 semaines pour relever le défi.
Pour le produit, pas de problème : Halloween, enfants, déguisements, bricolages, histoires. Ma fille cadette, Pauline, est institutrice, elle adore bricoler et est assez débrouillarde pour « pondre » un eBook dans ce délai. Elle aussi aime relever les défis.
Comme je venais de terminer deux eBook sur la manière d’écrire un eBook , elle avait un mode d’emploi détaillé pour l’accompagner.
Vous pouvez-lire ici son interview lorsqu’elle était en train de rédiger l’eBook.
Il se fait que mon site n’était pas encore prêt. Solution de secours : un blog sur Blogspot. Christian Godefroy, mon mentor en ce qui concerne l’édition internet utilise souvent Blogspot.
J’avais déjà essayé plusieurs fournisseurs de blog comme Skyrock ou Unblog.fr. Pour la plupart, ils n’acceptent pas de scripts dans les pages ou les articles. Cela pose un problème pour insérer les formulaires de capture d’adresses mails de Aweber.
Blogspot a d’autres lacunes mais pas celle-là. De plus, il est très simple à utiliser.
Résumé au niveau technique :
Chercher le trésor
Au niveau stratégique, nous avions un peu moins d’un mois aussi pour récolter des adresses (c’était devenu une aventure familiale). Vous savez bien ce qu’on dit en webmarketing : « Le trésor est dans la liste ». Et quoi de mieux pour obtenir des adresses que d’attiser la curiosité et d’offrir un produit gratuit ?
J’ai donc écrit une page de prévente suivant les conseils récoltés sur le net, notamment « Comment écrire une lettre qui vend » de Christian Godefroy et en suivant les instructions de mes deux copywriters préférés (Cédric et Yvon).
Par exemple :
Pour trouver d’autres articles, il suffit de taper le nom du blog + « Lettre de vente ».
La page de prévente s’intitulait « Halloween, protégez vos portefeuilles de l’horreur ».
Vous reconnaîtrez les caractéristiques principales d’une lettre de vente :
Nous avons alors fait tourner cette page de prévente et l’interview de Pauline à nos contacts personnels et sur Facebook. A l’époque, c’est le seul réseau social que j’utilisais.
Et nous avons récolté 23 adresses.
...
La suite au prochain épisode!
Crédits photographiques : Pong - Chaloemphan - nuttakit - digitalphotos.net
Envie de vous lancer ? Entrons en relation
editionslabelvie@gmail.com
0032495731519
"C'est comme une oasis dans l'immense folie d'Internet"
Lysbeth (La Havane)
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